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Valued Interactive Partnership (VIP)

The Valued Interactive Partnership (VIP) program is an active, consultative, and coordinated approach that targets a select number of corporate partners. It extends our co-marketing relationship beyond attendees at our various athletic events, enabling more effective leverage, exposure, and mobilization of our University constituencies of students, faculty and staff, alumni, visitors, and community supporters.

Please consider building an affinity marketing relationship with Jackson State University Department of Intercollegiate Athletics. A variety of options and discounts are available, and we're confident an appropriate package can be designed for your business needs.

We look forward to meeting with you to discuss in more detail to identify how best we may work together. Again, we sincerely appreciate your interest in and support for the students and educational mission of Jackson State University.

Research has shown that:

  • 78% of adults are more likely to buy a brand or product associated with a group or a cause they care about.
  • 66% of adults are likely to switch brands to support a group or cause they care about.
  • 54% of adults will pay more for a product that supports a group or a cause they care about.

 
 
 
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